Your worth is inherent — it precedes your productivity and survives your worst week. Separate who you are from what you produce, and let that truth anchor every price you set.
Write in the present tense. This is true now, not someday.
Profitability is revenue exceeding expenses — but the real expenses include your time, energy, and peace. Define what profitable actually means for your one life.
Count what's usually left off the ledger.
| The number / standard | Why it matters | |
|---|---|---|
| Revenue target | ||
| Take-home pay | ||
| Hours worked | ||
| Protected rest | ||
| Energy left over |
Three minutes to make someone feel they've found exactly who they were looking for. Build it from your story, not a script of buzzwords.
Open in their world, not your résumé.
Your story as authority, shared without over-exposure.
Define what winning looks like — in numbers that include your wellbeing — then build the ritual that keeps you honest about it long after the program ends.
Set a real, measurable target for each.
Same date, every month.